Coaches 

We're very proud to be working with some of the most respected and well known coaches in the world and delighted that you will have the opportunity to learn from their knowledge and expert training ideas.

Our coaches have provided some top tips which you can see throughout the website which have helped them and others to succeed.

COACH'S QUOTES Joe Friel

Try hard or perform well? Which is preferred for your brain surgeon? Itís the same for athletes. Train for performance, not effort.

COACH'S QUOTES Joe Friel

As you approach race day your training should become more like the race. This is the foundation of periodization.

COACH'S QUOTES Joe Friel

If you haven't changed your mind on how you train in 2 years, check your pulse. You may be dead.

COACH'S QUOTES Joe Friel

The most common mistake athletes make? Not enough rest. Rest is when fitness happens.

COACH'S QUOTES Joe Friel

True champions win, but they also know how to lose.

COACH'S QUOTES Joe Friel

In the spring you may begin to feel bullet-proof. Resist the temptation to leap tall buildings. Patience!

COACH'S QUOTES Joe Friel

Most athletes don't get how important movement economy is. Most would go faster from improved economy than from improved VO2max.

COACH'S QUOTES Joe Friel

You can't make a tired muscle stronger. You can only improve its endurance.

COACH'S QUOTES Joe Friel

When you come into top form you experience physical changes that border on astonishing

COACH'S QUOTES Joe Friel

Good athletes don't become good by training randomly. You need a plan to achieve your goals and purpose for each workout.

COACH'S QUOTES Joe Friel

Four words are the keys to success for top performers: Just a little more.

COACH'S QUOTES Joe Friel

The closer to your A-priority race the less important volume becomes and the more important intensity & duration become.

COACH'S QUOTES Joe Friel

I discover who I am when I race.

COACH'S QUOTES Joe Friel

Consistent and moderate training are the keys to success in endurance sport.

COACH'S QUOTES Joe Friel

Training your muscles is much more important than training your heart.

COACH'S QUOTES Joe Friel

I see many goals that are actually wishes - vague desires for grand achievements that are poorly defined. Clarity is needed for success.

COACH'S QUOTES Joe Friel

Recovery is just as important as a hard workout. Train hard. Rest harder.

COACH'S QUOTES Joe Friel

Best way to improve running? Frequency. Most common cause of running injuries? Frequency.

COACH'S QUOTES Joe Friel

Focus on the process, not the outcome

COACH'S QUOTES Joe Friel

Whether youíre a pro or novice, only 3 things can be changed in workouts: frequency (how often), intensity (how hard), duration (how long).

COACH'S QUOTES Joe Friel

Want to be excellent? Everyone has the desire to excel; few have the will to make it happen.

COACH'S QUOTES Joe Friel

High frequency improves sport skill efficiency. High duration does the opposite.

COACH'S QUOTES Joe Friel

The common denominator for all of the best athletes I have known is a 'can-do' attitude.

COACH'S QUOTES Joe Friel

The harder your hard workouts, the easier your easy ones.

COACH'S QUOTES Joe Friel

For the experienced athlete, intensity, not volume, is the key.

COACH'S QUOTES Joe Friel

1 pound of excess fat costs roughly 1.5 watts on a climb and 2 seconds per mile when running a 10k.

COACH'S QUOTES Joe Friel

Discipline: how important to you are nutrition, sleep, periodization, goal setting, sport skills, attitude, health, strength?

COACH'S QUOTES Joe Friel

Do the least amount of most specific training at appropriate times that produces the desired results. All else is overtraining.

COACH'S QUOTES Joe Friel

Training is science. Racing is art.

COACH'S QUOTES Joe Friel

The fastest way to raise your VO2max is to lose excess weight.

COACH'S QUOTES Joe Friel

What does it take to be mentally tough for sport? Dedication. Discipline. Confidence. Perseverance.

COACH'S QUOTES Joe Friel

The bigger your athletic goals, the more your lifestyle must be focused on achieving them.

COACH'S QUOTES Joe Friel

Swimmers, golfers and tennis players practice skills daily. Too many runners and cyclists just run and ride.

COACH'S QUOTES Joe Friel

Racing is how I find out who I am, what my limits are, and how I can overcome them.

COACH'S QUOTES Joe Friel

In order to find your limits, it is sometimes necessary to exceed them. But rarely.

COACH'S QUOTES Joe Friel

Everyone has the will to win. It's the will to work that makes winners.

COACH'S QUOTES Joe Friel

No dreams, no goals and no priorities means permanent mediocrity.

COACH'S QUOTES Joe Friel

Peak athletic success takes months and years, not hours and days. Be patient and train consistently.

COACH'S QUOTES Joe Friel

The 2 main elements of recovery are sleep and nutrition. Neglect either and recovery is prolonged.

COACH'S QUOTES Joe Friel

A hard workout only creates the potential for fitness. It's realized when you allow for recovery.

COACH'S QUOTES Joe Friel

To run or climb faster remove excess weight, increase muscular power, or, preferably, both. Itís hard to be fast dragging an anchor.

COACH'S QUOTES Joe Friel

Being 100% healthy is more important than being 100% fit. Don't force it in the early stages of injury or illness. Back off.

COACH'S QUOTES Joe Friel

Do you accept setbacks as steps on the way to success or as signs you simply can't do it?

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